Virtual Reality, Augmented Reality and Mixed Reality (VR MR AR) technology and relative business are booming. A large media company believes specific advances in displays, networks, and computing will converge to create new markets and opportunities. Where's their next well-positioned investments and establish partnerships that will give them strategic business advantages? This project aims to help bring their understanding of what the future could be into focus and visualize ideas for new business opportunity that they can invest in.
CLIENT
CHALLENGE
OUTCOME
Venture Capitals
Investor Panel
Define a business opportunity in VR industry and present a 10-minute
startup pitch including experience and business model
Selected by the investor panel.
what is wonderland?
The gaming scenarios distract users from the difficulty of exercising.
products
VR game and motion
VR Game Software
Motion Tracker
Exerciser selects a preferred trail and compete with friends' avatars in the same trail.
Wonderland tracker tracks user's movement and projects that into avators in game to let them compete with friends.
responsive
With the tracker, you can have a responsive experience in game.
PERSONAL TRAINER
The motion tracker tracks exerciser's bio information (ex: heart rate),
which assists them with a HIIT workout instruction.
business partners
The exerciser collects money and sport equipments
such as shoes to get a higher level.
BRIDGE PRODUCTS
multiple ways to use
The material is stretchable, antibacterial and washable.
Use it in a way that fits your lifestyles.
market positioning
Compatible with your own equipment at home.
financial model
Product Sale
Software Subscription
Virtual Sale & Embedded ads
Wonderland sells the ankle
band for $129.
VR Game Software subscription, which is 7 dollars per month.
Cooperate with real sports brand to do embedded advertisement.
market overview
Gym memberships
Workout at home
Fitness Equipment
Gym memberships in the US by 2015.
20% increase in a decade.
In 2013, 25m people
regularly exercised at home.
Fitness Equipment Market size in 2015 was over USD 10 billion, it is estimated to register gains at 3.8% from 2016 to 2023.
Nitch Market
The global virtual reality (VR) in gaming market size is expected
to reach USD 45.09 billion by 2025, according to a new report
by Grand View Research, Inc.
Exercise with friends in virtual wonderlands
from anywhere, at anytime.
